About Us

Sinjhar is a celebration of India's rich cultural heritage, where timeless artistry meets modern
luxury. Specializing in age-old crafts and intricate hand embroidery, the brand beautifully fuses traditional techniques with contemporary design sensibilities. Each piece is crafted with care, using opulent fabrics, sourced from the finest weavers across the country.

Founded by Nidhi Choraria, her journey into fashion began in early years nurtured by her
upbringing in a family of clothing merchants. Growing up surrounded by stories of intricate
weaves and delicate hand embroidery, she quickly understood that garments are more than
just clothing, they are narratives of tradition and self-expression. To refine her skills and deepen her love for design, Nidhi pursued formal education at the National Institute of Fashion Technology, where she immersed herself in the world of fashion. Her profound admiration for Indian crafts and embroideries made training with Anita Dongre a natural choice. 

With a strong foundation built on tradition and innovation, Nidhi launched her own label, dedicated to reviving age-old crafts through artisanal embroideries and rich textiles. Today, her creations reflect a seamless blend of heritage and modernity, offering timeless pieces for
discerning connoisseurs of fashion.